Description

Technology- Driven Paradigms In Commerce

About the Book

The strength of a nation ties in its resourceful people. India will have the largest young workforce by 2020, as we are one of the youngest countries in the world with 65 percent of the population under the age of 35. There are a number of “feel good” factors which will boost the economy of this great nation, factors such as political stability, futuristic economic and fiscal policies and a strong youthful leadership which will play a key role in making India a vibrant nation. Technology is seen as a vital link to enable organizations to invent, re-invent, grow and transform. In the words of Mc Kinsey who said, Businesses ought to stay in the race, win the race and change the rules. As businesses and competition grow, newer technologies and strategies are needed to sustain them. A thorough knowledge of the internal and external environment of a business will go a Long way in building a business strategically. This book seeks to provide an original thought provoking insight into “Technology-Driven Paradigms in Commerce” with special focus on innovative themes in the areas of marketing, human resources management and finance. It is our noble endeavor that this edited volume through its simple and lucid array of articles would benefit the teaching fraternity, students and community at large.

About the Editors

Dr. JACQUELINE WILLIAMS is currently the Dean of Commerce, Loyola Academy Degree 84 P.G College, Secunderabad. She possesses a series of Degrees — M.Com, M.B.A, B.Ed, M.Phil. & Ph.D. from Osmania University. Her area of specialization is marketing. She has been successfully teaching at the college level for over 27 years, including 3 years in administration, during which she was the recipient of the Best Principals award for two consecutive years at Stanley Degree & PG College for Women, Hyderabad. She has a flair for writing articles, having participated and presented over 20 articles at various conferences both at national and international level. Dr. Jacqueline has also rendered academic and consultancy services to other institutions. She is a prolific writer having written and edited 2 academic books. She has co-authored a Major Research Project in Micro-Finance in the year 2040, funded by the UGC.

Dr. N. MARIA DAS is currently working as a senior lecturer in Economics and is the Dean of Administration, Loyola Academy Degree & P.G College, Secunderabad. He has obtained his Master’s Degree in Economics from Loyola College, Chennai and Ph.D. from Osmania University. His area of specialization is Agricultural Economics. He has over 48 years of experience both at the U.G & P.G level. He has published 25 research papers in reputed scientific journals. Dr. Maria Das has participated and presented papers in several National and International seminars and conferences. He also renders academic consultancy services to other institutes and universities. He is a life member of several scientific societies and has completed a Major Research Project, funded by UGC.