Description

A lucid, practical and comprehensive

guide to understanding the

process of communication and the workings of the various media in the Indian context. A useful guide for anyone wanting to get initiated into the world of the media

Jacob Srampickal is a jesuit who got involved in the media from his early years in formation. He has authored several books including “Voice to the Voiceless, the Power of People’s Theatre in India” (Doctoral theses from the University of Leeds). He has been the president of the Catholic Associations for media in India and Asia. He has written several scripts and produced many video films including the popular “Purushotham” and “OOOPrem Apaar”. Presently he is the Academic Director of N1SCORT, the National Institute of Social Communications, Research and Training of the Catholic Church in Delhi.

Contents

Acknowledgements

Introduction

1. Mediasphere

2. Communication

3. Communication Art

4. Mass Communication Media

5. Group Media

6. Mass Media in India

7. Print/ Journalism

8. Photography

9. Cinema 105 10 Radio

11. Television

12. Advertising

13. Folk Media

14. Public Relations

15. Media Control

16. Media for Development

17. Developing Media

Appendices

1. Personal Inventory

2. Test Yourself

3. Projects to be worked out

4. Guidelines for the Evaluation of

5. Short Film Suppliers

6. Media Reach in India Today Index