Description

COMMUNICATION 1$ POWER

To a new generation that equates communication often with media and modern technologies, the author provides an answer, and a clear understanding of communication, linking it with such areas as psychology, philosophy, sociology, management, organizational and leadership skills. Other areas like business communication, time management, handling emotions etc too come into the text in as much as these are important to effective communication.

The book indeed is a revelation, the result of accumulated knowledge over the years, which could very well be used as a beginners’ text book in the mushrooming courses in communications in Indian universities, that lack genuine text books. Hope some university in the country discovers its value.

Francis Lobo graduated in Mechanical engineering from the University of Poona. He has over 45 years of industry & business experience as a planning engineer, company executive, in-company counsellor, company director, consultant, trainer & C.E.O. and has rendered consultancy & training services to a large number of companies in the private & public sectors. He owns a consulting company, Francis Lobo & Associates. He is Life Fellow of Indian Institution of Industrial Engineering.

CONTENTS

FOREWORD

INTRODUCTION
CHAPTER 1

THE POWER OF COMMUNICATION

1. CREATING UNDERSTANDING

2. ACCEPTANCE

3. AGREEMENT

4. DISAGREEMENT

5. THE LIFE SPAN OF AGREEMENTS AND DISAGREEMENTS

6. CONSCIOUS AND SUBCONSCIOUS COMMUNICATIONS

7. CONSCIOUS AND NATURAL COMMUNICATION

8. THE POWER OF SILENCE

9. CONCLUSION

10. SUMMARY

11. ACTION RECOMMENDATIONS

CHAPTER 2

COMMUNICATIONS THAT CHANGED THE WORLD

1. YOU CAN CHANGE THE WORLD

2. FORMULAE FOR SUCCESS

3. THE BIRTH OF THE MODERN MIND

4. TRUTH
5. GOODNESS

6. BEAUTY

7. LIBERTY

8. EQUALITY
9. JUSTICE

10. SUMMARY

11. ACTION RECOMMENDATIONS

CHAPTER 3

IMPORTANCE, SCOPE AND APPLICATION OF

COMMUNICATION

1. THE MOVEMENT INTO THE INFORMATION AGE

2. THE ECONOMIC DIMENSIONS OF COMMUNICATION

3. THE INVISIBLE ENERGY POWERING MODERN COMMUNICATION

4. CONDITIONED POWER

5. SCOPE OF COMMUNICATION

6. APPLICATION

7. SUMMARY

8. ACTION RECOMMENDATIONS

CHAPTER 4

COMMUNICATE FOR EDUCATION AND

ENLIGHTENMENT

1. THE IMPORTANCE OF EDUCATION

2. EDUCATION CONDITIONS SOCIETY

3. THE BEST TEACHER

4. THEORIES OF LEARNING

5. ENLIGHTENMENT

6. UNLEARNING

7. SUMMARY 86

8. ACTION RECOMMENDATIONS 86 CHAPTER 5

THE POWER OF WORDS

1. THE MANUFACTURE OF CONSENT

2. PUBLIC OPINION

3. NAMES AND WORDS

4. THE ROLES WE PLAY

5. SUMMARY

6. ACTION RECOMMENDATIONS

CHAPTER 6

THE SEEDS OF DESTRUCTION, WAR AND GENOCIDE

1. CHANGING PATTERNS OF CRIME

2. XENOPHOBIA

3. THE EVOLUTION OF MAN

4. THE OBSESSION WITH DEFENCE

5. THE OBSESSION WITH POWER

6. WHY CRIMES BY THOSE IN AUTHORITY ARE TOLERATED 118

7. THE CONDITIONING OFTHE MIND

8. ANCIENT WISDOM

9. SUMMARY

10. ACTION RECOMMENDATIONS

CHAPTER 7

THE ADVERSE IMPACT ON ATTITUDES AND

RELATIONSHIPS

1. ATTITUDES DETERMINE ACTION

2. THE CHANGING OF ATTITUDES

3. LEFT AND RIGHT BRAIN THINKING

4. WHAT IS ATTITUDE

5. COMMUNICATION AND ATTITUDES

6. FACTORS THAT IMPACT ON ATTITUDE

7. SUMMARY

8. ACTION RECOMMENDATIONS
BIBLIOGRAPHY
INDEX